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DTSTART:20120807T220000Z
DTEND:20120807T160000Z
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SUMMARY:HBAR Seminar: Market Research and Sales Tools
DESCRIPTION:HBAR Seminar: Market Research and Sales Tools August 7\, 2012   Market research and sales tools have become increasingly important in helping home builders better understand their target markets\, plan for new developments\, and manage relationships with customers. Although these techniques serve as critical components of a builder's marketing strategy\, they frequently evolve and not every tool is necessarily appropriate for each builder. In this seminar\, Tim Parent of Gumenick Properties and Andrew Ryan of Commonwealth Partnerships will discuss the value of market research and sales tools and how these tools can be used effectively. They will explore specific tools\, including segmentation studies\, surveys\, focus groups\, secondary research\, and customer relationship management systems. This program will provide builders and real estate professionals with a better understanding of market research and sales tools and how to properly apply them.   This free event is open to HBAR members only and restricted to 25 participants. The seminar will occur at the HBAR offices on August 7th and lunch will be provided. Registration will open at 11:30 am with the program beginning at 12:00 pm and concluding by 1:00pm.
X-ALT-DESC;FMTTYPE=text/html:<div>HBAR Seminar: Market Research and Sales Tools</div> <div>August 7\, 2012</div> <div>&nbsp\;</div> <div>Market research and sales tools have become increasingly important in</div> <div>helping home builders better understand their target markets\, plan for new</div> <div>developments\, and manage relationships with customers. Although these</div> <div>techniques serve as critical components of a builder&#39\;s marketing strategy\,</div> <div>they frequently evolve and not every tool is necessarily appropriate for</div> <div>each builder. In this seminar\, Tim Parent of Gumenick Properties and Andrew</div> <div>Ryan of Commonwealth Partnerships will discuss the value of market research</div> <div>and sales tools and how these tools can be used effectively. They will</div> <div>explore specific tools\, including segmentation studies\, surveys\, focus</div> <div>groups\, secondary research\, and customer relationship management systems.</div> <div>This program will provide builders and real estate professionals with a</div> <div>better understanding of market research and sales tools and how to properly</div> <div>apply them.</div> <div>&nbsp\;</div> <div>This free event is open to HBAR members only and restricted to 25</div> <div>participants. The seminar will occur at the HBAR offices on August 7th and</div> <div>lunch will be provided. Registration will open at 11:30 am with the program</div> <div>beginning at 12:00 pm and concluding by 1:00pm.</div> <div>&nbsp\;</div>
LOCATION:400 N. Ridge Rd Richmond\,\, VA 23229
UID:e.9289.148
SEQUENCE:3
DTSTAMP:20260426T185031Z
URL:https://members.hbar.org/events/details/hbar-seminar-market-research-and-sales-tools-08-07-2012-148
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